Laser Cutting and Other Types of Engraving Done in Pretoria
Laser cutting or engraving is a process where lasers are used to mark an item without the use of inks or any tools that make contact with the surface. Other forms of cutting or engraving involve marking by means of direct contact with the item and often also the application of ink in the process.
Laser cutting can refer to numerous techniques to mark items including that of bonding and printing. Not all items can be cut in this way and as such a list of items suitable for laser marking is normally available at the service provider.
Laser Cutting in Pretoria
Trophy & Medal Boutique is a Pretoria based company known for high quality laser engraving services in addition to more conventional engraving methods. The client thus has a choice of engraving methods, depending on the item to be marked. We also have the items in stock as well as association with several companies providing promotional items suitable for laser marking.
How does the Process Work?
The process involves the use of a high resolution beam that reacts with the surface. Heat is created by means of the beam that then in effect cuts the image onto the surface.
Other Types of Engraving
Apart from laser engraving other methods are also often used today including that of computer based where jewellery can be cut and lettering done on even curved surfaces. With the pantograph method detailed letters can be engraved on items. The Burr method involves the use of a small drill that spins at high speed allowing for marking of the metal surface. Hand engraving is one of the oldest methods still used today for exceptionally fine work and is still an art form.
Materials qualifying for laser cutting include that of plastics, metals, jewellery, and coated metals.
Laser Engraving And The Benefits To Businesses Today
Originally engraving was done by using a printing plate into which a printing pattern was made. As such it is not a modern process, but the technology used today has made the process easier and more cost effective, allowing for larger format engraving to be done.
Old Art and Print Form
Some of the older forms included wood engraves especially during the 1600’s. The most popular type of material used was that of copper up to the 1800s. Copper was the preferred material because it was soft and couldn’t rust. The downside was that since it was such a soft material the lines became less visible with time. Steel would replace it as the preferred material allowing for finer detail and longer lasting prints.
In modern day, a laser engraving machine is used to do the work. It allows more accurate images and because it is an abrasion free method, it provides clean edging and exceptional detail, not possible with more conventional engrave methods.
The laser technique holds several benefits including that of speed. As such more products can be engraved in a shorter period without the loss of quality. The machines are easy to operate and are safe as long as instructions are followed. The process also involves a graphic design done on a computer, with the image then sent to the machine for perfect engraves every single time. The process is thus also more controllable than conventional methods.
In modern day, such engraving can be done on medals, belt buckles, various types of trophies and plates, promotional items such as keyrings and pens in addition to award plaques. It is cheaper than the traditional forms and such enable smaller companies to get the same high standard of work done on their items as previously only possible when having a large budget.
Company Branding – Importance And Ideas For The Small Business
Branding can be done in a number of ways, but as part of the process, companies hand out branded items including that of keyrings, belt buckles, bags, shirts, and corporate gifts such as sets of glasses.
Notably the cost of branding must kept within the budget. It simply doesn’t make sense to brand 50 or so items at an extremely high price and then being left without further money in the budget for promotional items, advertising and public relation spending.
Company Branding Methods for the Smaller Business
It is often the smaller business that struggles to keep up with the branding tactics of larger corporations. Fortunately there are companies such as Trophy & Medal Boutique that offer services to smaller business at exceptionally competitive prices, enabling them to compete on local level with the larger companies.
Items that can be engraved printed on or laser branded include, but are not limited to:
- Lapel badges
- Gift sets
- Key rings
- Memory sticks
- Promotional bags
- Note pads
Why Brand With Items?
Although it is certainly important to spend more on large and bold adverts, banners, web marketing campaigns and brochures, it is also important to have a range of items that can be used to spread the company name on ground level. Such can be used at fundraising days, the opening of a new shop, launching of a new product and more.
When a person has a practical item with your company logo and contact details on and uses the item in public or at their place of work, the name of your company becomes something that is spread in a viral manner. If the item is professionally engraved or marked the image of your company is enhanced. As such branding by means of promotional items should form part of the overall strategy to ensure that your company name doesn’t disappear amongst the thousands other in the same industry.