Laser Engraving And The Benefits To Businesses Today
Originally engraving was done by using a printing plate into which a printing pattern was made. As such it is not a modern process, but the technology used today has made the process easier and more cost effective, allowing for larger format engraving to be done.
Old Art and Print Form
Some of the older forms included wood engraves especially during the 1600’s. The most popular type of material used was that of copper up to the 1800s. Copper was the preferred material because it was soft and couldn’t rust. The downside was that since it was such a soft material the lines became less visible with time. Steel would replace it as the preferred material allowing for finer detail and longer lasting prints.
In modern day, a laser engraving machine is used to do the work. It allows more accurate images and because it is an abrasion free method, it provides clean edging and exceptional detail, not possible with more conventional engrave methods.
The laser technique holds several benefits including that of speed. As such more products can be engraved in a shorter period without the loss of quality. The machines are easy to operate and are safe as long as instructions are followed. The process also involves a graphic design done on a computer, with the image then sent to the machine for perfect engraves every single time. The process is thus also more controllable than conventional methods.
In modern day, such engraving can be done on medals, belt buckles, various types of trophies and plates, promotional items such as keyrings and pens in addition to award plaques. It is cheaper than the traditional forms and such enable smaller companies to get the same high standard of work done on their items as previously only possible when having a large budget.
Company Branding – Importance And Ideas For The Small Business
Branding can be done in a number of ways, but as part of the process, companies hand out branded items including that of keyrings, belt buckles, bags, shirts, and corporate gifts such as sets of glasses.
Notably the cost of branding must kept within the budget. It simply doesn’t make sense to brand 50 or so items at an extremely high price and then being left without further money in the budget for promotional items, advertising and public relation spending.
Company Branding Methods for the Smaller Business
It is often the smaller business that struggles to keep up with the branding tactics of larger corporations. Fortunately there are companies such as Trophy & Medal Boutique that offer services to smaller business at exceptionally competitive prices, enabling them to compete on local level with the larger companies.
Items that can be engraved printed on or laser branded include, but are not limited to:
- Lapel badges
- Gift sets
- Key rings
- Memory sticks
- Promotional bags
- Note pads
Why Brand With Items?
Although it is certainly important to spend more on large and bold adverts, banners, web marketing campaigns and brochures, it is also important to have a range of items that can be used to spread the company name on ground level. Such can be used at fundraising days, the opening of a new shop, launching of a new product and more.
When a person has a practical item with your company logo and contact details on and uses the item in public or at their place of work, the name of your company becomes something that is spread in a viral manner. If the item is professionally engraved or marked the image of your company is enhanced. As such branding by means of promotional items should form part of the overall strategy to ensure that your company name doesn’t disappear amongst the thousands other in the same industry.
Award Engraving Services In Pretoria, Gauteng
Award engraving must be done professionally and as such it is important to select an experienced engraver that uses laser engraving that provides precision required for a stunning end result. The next consideration is the location of the engraver. It is best to select one that offers services in your town or province.
Award Engraving Pretoria
Trophy & Medal Boutique, located in Pretoria offers a wide range of award marking and engraving services. What distinguishes us from other service providers is the range of products that we offer. Apart from being able to engrave on a wide variety of surfaces, we already have stock items from which to select. Whether you want work done on cup trophies, acrylic awards, glass or metal items you will appreciate our skills level, equipment on site, and the product range available in store.
One of the benefits of acrylic awards is the versatility offered by the material. We can engrave the awards in front and at the back and can do reverse engraving. We can furthermore add a colour filling and through a process of screen printing can do so on the reverse as well. When combining engrave work with that of screen printing one can obtain a rather unique finish. To add to the end product, we can attach a plate to the award base and have a name of title engraved on such.
Whether you want the specific department or for instance, medical group logo to appear on lapel badges for your staff you will be pleased to know that we offer laser cutting and screen printing services for such badges. We have die cast and sticker badges in a variety of shapes and sizes. In addition, we can custom make badges for clients whether they want a unique shape or one of the standard types. Various backings can be used such as clutch or clip on.
Quality and variety should be the two main considerations for corporate and award engraving work.