Unlocking Business Opportunities: Keyrings as Powerful Advertising Tools
The basic looped design of the keyring found its use in the 20th century as a means to keep a household key firmly attached to a belt or in a pocket. Finding that a keyring could be used as a powerful branding item, in the 1950s, car manufacturers started to hand them out with the vehicle brand engraved on them every time a new vehicle was sold.

A Keyring is Both Practical and Promotional
Since then, the popularity and affordability of a keyring has businesses turning to them as part of their branding campaigns. We at Trophy and Medal Boutique afford companies the opportunity to expand their brand awareness by offering custom keyrings with your company logo or advertising message on them. Lightweight and easily portable, whether given out as a trinket or token of appreciation, a keyring is one of the most used and visible means of advertising.
A Time-Tested Advertising Campaign
As a practical and promotional item, we at Trophy and Medal Boutique want your custom keyrings to be part of your business’s advertising campaign and have compiled a few tips on how to promote your brand through handing out this simple, yet extremely effective marketing tool.
- Keep Ample Supplies
There is a misconception that branded goodies should only be given out at corporate events as most promotional items are bulky and hard to keep a decent supply of. As a keyring is relatively small, make sure that you always carry an ample supply of keyrings with you to be handed out wherever you may be and instead of handing out your business card when meeting new customers, give them a keyring instead.
- An Advertisement That Lasts
Unlike most advertising that changes at a whim, giving out a custom keyring is a form of advertising that will last. Selecting these portable items provides you with a promotional item that won’t be easily discarded as handing out keyrings is a practical marketing choice. After all, a handy item that can keep your keys organised is worth having.
- Getting Your Brand Message Across
A keyring is a blank page for you to get your brand recognised. With a wide range of design options available through us, you can strategically place your company logo and details on them, selecting shapes, colours, and patterns that depict your brand. Keep in mind that the more unique and custom designed your keyring is, the more attention it will attract.
If, at any point, your marketing strategy shifts in a different direction and you need to reach a specific target audience, simply contact us and we will gladly assist you in designing and creating new ones without putting a major dent in your budget. With over 30 years of experience in the industry, you can trust us to get your business recognised.